As a local services business, having a strong online presence is crucial for attracting and retaining customers.
However, if your website is outdated and no longer accurately represents your brand or services, it may be time for a refresh. In this blog post, we’ll discuss three key reasons why updating your website is important for your business: increasing leads, creating location pages, and basic local SEO.
Increasing Leads
An outdated website can be a major turn-off for potential customers. If your website looks unprofessional or hasn’t been updated in years, it can give the impression that your business is also outdated and unprofessional. On the other hand, a modern, well-designed website can make a great first impression and encourage potential customers to contact you or visit your store.
In addition to design, the functionality of your website is also important. An old website may not be mobile-friendly or may not have a clear call-to-action, which can make it difficult for customers to contact you or find the information they need. Updating your website to be mobile-responsive and including clear calls-to-action can increase the number of leads your business receives.
Creating Location Pages
If your business has multiple locations, it’s important to have a dedicated page for each one on your website. These location pages should include the address, phone number, and hours of operation for each location, as well as any specific information that may be relevant to that location (such as services offered or languages spoken).
Having dedicated location pages can also help with local SEO. Search engines like Google use the information on your website to determine your business’s location, and having dedicated pages for each location can help Google understand that your business has multiple locations. This can help improve your visibility in local search results.
Basic Local SEO
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine’s organic results. SEO is especially important for local services businesses, as it can help increase visibility in local search results and attract customers who are searching for businesses in their area.
One of the most important things you can do for local SEO is to ensure that your website is listed on Google Business Profile (GBP – also previously known as Google My Business/GMB) and that local schema code is added to your website.
GPB is a free service that allows you to manage your business information on Google, including your business name, address, phone number, hours of operation, and more. Having your business listed on Google Business Profile can help improve your visibility in local search results and make it easier for customers to find your business.
Conclusion
In conclusion, refreshing your old website is crucial for a local services business to attract and retain customers.
Updating the design, functionality, and location pages can increase leads and improve visibility in local search results.
Basic local SEO can also help to attract customers in the area.
Don’t let an outdated website hold your business back, invest in refreshing your website and watch your business grow!
