The Small Business Owner’s Guide to WordPress: Everything You Need to Get Started & Succeed

WordPress is a popular content management system (CMS) that allows users to create and manage websites without any coding knowledge. It is an open-source platform, which means that it is free to use and can be customized to suit the needs of individual businesses. WordPress is used by millions of websites around the world, including many small businesses.

One of the main benefits of using WordPress for small businesses is its ease of use. The platform has a user-friendly interface that makes it easy for even non-technical users to create and manage their own websites. This means that small business owners can save money by not having to hire a web developer to build and maintain their site.

In addition to being easy to use, WordPress also offers a wide range of features and functionality that can benefit small businesses. These include customizable themes and plugins, search engine optimization (SEO) tools, e-commerce capabilities, and more. With WordPress, small business owners have the flexibility to create a website that meets their specific needs and goals.

Statistics show that WordPress is the most popular CMS in the world, powering over 35% of all websites on the internet. This includes websites of all sizes, from small blogs to large corporate sites. The widespread use of WordPress is a testament to its effectiveness and reliability as a website platform.

Key Takeaways

  • WordPress is a popular content management system used by small business owners to create and manage their websites.
  • Setting up a WordPress site is easy and can be done step-by-step even by beginners.
  • Choosing the right theme and plugins is crucial to make your website look professional and function well.
  • Creating engaging and converting content is important to attract and retain visitors to your website.
  • Optimizing your WordPress site for search engines is essential to improve your website’s visibility and attract more traffic.

Setting Up Your WordPress Site: A Step-by-Step Guide for Beginners

Setting up a WordPress site may seem daunting for beginners, but it is actually quite straightforward. Here is a step-by-step guide to help you get started:

  1. Choose a domain name and hosting provider: Your domain name is the web address of your site (e.g., Choose a name that is relevant to your business and easy to remember. Once you have a domain name, you will need to choose a hosting provider to store your website files and make it accessible on the internet.
    Six10 Digital provides a website hosting and care plan bundle starting at $97 per month. You’ll get high performing, stellar security, and we maintain and care for your site for your peace of mind.
  2. Install WordPress: Most hosting providers offer a one-click WordPress installation option, which makes it easy to get started. Simply follow the instructions provided by your hosting provider to install WordPress on your domain.
  3. Configure basic settings: After installing WordPress, you will need to configure some basic settings. This includes setting your site title and tagline, choosing a permalink structure, and configuring your site’s timezone and language settings. All of these are found in the Admin Dashboard under the Settings menu item.
  4. Create pages and posts: Once your basic settings are configured, you can start creating pages and posts for your site. Pages are used for static content like your homepage, about page, and contact page, while posts are used for blog content. You can create and manage pages and posts through the WordPress dashboard.

Choosing the Right Theme/Page Builder and Plugins for Your Small Business Website

Choosing the right theme and plugins is crucial for creating a professional and functional website for your small business. Here are some factors to consider when making these decisions:

  1. Importance of choosing the right page builder and plugins: The page builder theme determines the overall look and layout of your website, while plugins add additional functionality. Choosing the right theme and plugins can help you create a website that is visually appealing, user-friendly, and optimized for search engines.

  2. Factors to consider when choosing a theme: When choosing a theme, consider factors such as design flexibility, responsiveness (how well it adapts to different screen sizes), speed, and compatibility with popular plugins. It is also important to choose a theme that aligns with your brand identity and target audience.

    At Six10 Digital, we exclusively use Bricks Builder for all of our client website builds.  Bricks offers immense customizations, flexibility and provides us with a framework that allows future growth for every website we develop.

  3. Recommended plugins for small business websites: There are thousands of plugins available for WordPress, so it can be overwhelming to choose the right ones for your small business website. Some recommended plugins include a SEO plugin for optimizing your site for search engines. Top SEO Plugins include SEOPress, Rankmath, Yoast SEO.  If you’re an e-commerce website, then  WooCommerce or Surecart for adding e-commerce functionality; and lastly you’ll most likely need a forms plugin such as WS Form (our preferred and highly recommended forms plugin), but other form plugins such as Fluent Forms, Gravity Forms, are also good.

Creating Content that Engages and Converts: Tips and Best Practices

Creating engaging and high-quality content is essential for attracting and retaining visitors to your small business website. Here are some tips and best practices to help you create content that engages and converts:

  1. Importance of creating engaging content: Engaging content helps to capture the attention of your audience and keep them on your site for longer. It can also encourage social sharing, increase brand awareness, and drive conversions.
  2. Tips for creating high-quality content: To create high-quality content, start by understanding your target audience and their needs. Research keywords related to your industry and incorporate them naturally into your content. Use headings, subheadings, and bullet points to make your content easy to read. Include images, videos, and other multimedia elements to make your content more visually appealing.
  3. Best practices for optimizing content for conversions: To optimize your content for conversions, include clear calls-to-action (CTAs) that prompt visitors to take the desired action, such as signing up for a newsletter or making a purchase. Use persuasive language and highlight the benefits of taking the desired action. Test different CTAs and track their performance to identify what works best for your audience.

Optimizing Your WordPress Site for Search Engines (SEO)

Optimizing your WordPress site for search engines is crucial for improving its visibility in search engine results pages (SERPs) and driving organic traffic. Here are some tips for optimizing your site for search engines:

  1. Importance of SEO for small business websites: SEO helps small businesses improve their online visibility, attract targeted traffic, and increase conversions. By optimizing your site for search engines, you can improve its chances of ranking higher in SERPs and reaching a wider audience.
  2. Tips for optimizing your site for search engines: Start by conducting keyword research to identify the keywords that are relevant to your business and have high search volume. Incorporate these keywords naturally into your website content, including page titles, headings, meta descriptions, and image alt tags. Optimize your site’s loading speed by compressing images, minifying CSS and JavaScript files, and using caching plugins. Build high-quality backlinks to your site by creating valuable content that other websites will want to link to.

  3. Recommended SEO plugins for WordPress: There are several SEO plugins available for WordPress that can help you optimize your site for search engines, as mentioned briefly above. Some popular options include SEOPress, Rankmath, Yoast SEO, and All in One SEO Pack. These plugins provide features such as XML sitemap generation, meta tag optimization, and content analysis.  Just don’t be fooled that by using a SEO plugin that you’ll magically get ranked. These plugins are just guiding you to SEO best practices, you still need to do extensive keyword research, understand your audiences and their search intent, and write effective content.

Understanding WordPress Security: How to Keep Your Site Safe from Hackers

Website security is a critical concern for small business owners, as a security breach can lead to data loss, damage to your reputation, and financial loss. Here are some best practices for securing your WordPress site:

  1. Importance of website security: Website security is important for protecting your business and customer data from hackers. It helps to prevent unauthorized access, malware infections, and other security threats.
  2. Common security threats to WordPress sites: Some common security threats to WordPress sites include brute force attacks (attempting to guess login credentials), malware infections, and plugin vulnerabilities. Hackers may also exploit weak passwords, outdated software versions, and insecure hosting environments.
  3. Best practices for securing your WordPress site: To secure your WordPress site, start by using strong passwords for all user accounts and regularly updating your software and plugins to the latest versions. Install a security plugin that provides features such as malware scanning, firewall protection, and login protection. Regularly backup your site’s files and database to a secure location. Limit the number of login attempts allowed and enable two-factor authentication for added security.

Leveraging Social Media to Promote Your Small Business Website

Social media can be a powerful tool for promoting your small business website and reaching a wider audience. Here are some tips for effectively promoting your website on social media:

  1. Importance of social media for small businesses: Social media platforms provide an opportunity to connect with your target audience, build brand awareness, and drive traffic to your website. They also allow you to engage with your customers, receive feedback, and provide customer support.
  2. Tips for promoting your website on social media: Start by identifying the social media platforms that are most relevant to your target audience and focus your efforts on those platforms. Create engaging and shareable content that encourages users to visit your website. Use hashtags and keywords related to your industry to increase the visibility of your posts. Engage with your followers by responding to comments and messages in a timely manner. Consider running paid advertising campaigns on social media to reach a larger audience.
  3. Recommended social media plugins for WordPress: There are several social media plugins available for WordPress that can help you integrate social media functionality into your website. Some popular options include WP Social Ninja, Social Warfare, AddToAny, and Jetpack’s sharing module. These plugins allow you to add social sharing buttons, display social media feeds, and track social media analytics.

Using Analytics to Measure Your WordPress Site’s Performance and Improve User Experience

Website analytics provide valuable insights into how visitors interact with your WordPress site, allowing you to make data-driven decisions to improve user experience and achieve your business goals. Here are some tips for using analytics effectively:

  1. Importance of website analytics: Website analytics help you understand how visitors find and navigate your site, which pages they visit, how long they stay on each page, and more. This information can help you identify areas for improvement, optimize your site’s performance, and increase conversions.
  2. Recommended analytics tools for WordPress: Google Analytics is the most popular analytics tool for WordPress websites. It provides a wide range of features, including real-time data, audience demographics, behavior flow, and conversion tracking. Other recommended analytics tools for WordPress include MonsterInsights, Jetpack’s site stats module, and Matomo (formerly Piwik).
  3. Tips for improving user experience based on analytics data: Analyze your site’s bounce rate to identify pages that may be causing visitors to leave your site. Optimize these pages by improving their content, layout, and load times. Use heatmaps and click tracking to understand how visitors interact with your site and make adjustments accordingly. Set up goals and track conversions to measure the effectiveness of your marketing campaigns and identify areas for improvement.

Scaling Your Small Business with WordPress: Advanced Techniques and Tools for Growth

Scaling your small business with WordPress involves implementing advanced techniques and using tools that can help you grow your business. Here are some strategies for scaling your business with WordPress:

  1. Importance of scaling your business: Scaling your business allows you to increase your revenue, reach a larger audience, and expand your operations. It involves implementing strategies and using tools that can help you handle increased demand and maintain a high level of customer satisfaction.
  2. Advanced techniques for growing your business with WordPress: Some advanced techniques for growing your business with WordPress include implementing marketing automation, personalizing the user experience, implementing a customer relationship management (CRM) system, and integrating with other platforms and tools.
  3. Recommended tools for scaling your business with WordPress: There are several tools available that can help you scale your business with WordPress. Some recommended options include marketing automation platforms like HubSpot or Mailchimp, CRM systems like Salesforce or Zoho CRM, and integration tools like Zapier or Make (formerly Integromat).

In conclusion, WordPress is a powerful platform that offers numerous benefits for small business owners. From its ease of use to its wide range of features and functionality, WordPress provides small businesses with the tools they need to create a professional and functional website. By following the steps outlined in this article and implementing the recommended strategies and tools, small business owners can leverage WordPress to grow their business, engage their audience, and achieve their goals.

If you’re a small business owner looking to optimize your WordPress website, you may also find our article on “8 Tactics to Make Your Website Load Faster” helpful. This comprehensive guide provides practical tips and strategies to improve your website’s loading speed, ensuring a seamless user experience and better search engine rankings. Implementing these tactics can significantly enhance your website’s performance and ultimately drive more traffic and conversions. Check out the article here for valuable insights and actionable steps.

business casual photo of Jeff Tincher

Jeff Tincher