Why a Website Refresh Can Improve Your Traffic and SEO

May 12, 2023
Est. Reading: 5 minutes

In today’s competitive online market of millions and millions of websites, it’s essential to stay ahead of the curve, and your competitors, and keep up with the latest trends. A website redesign and refresh can help you achieve this, as well as improve your traffic and SEO. 

In this article, we’ll explore why a website refresh project plan can be beneficial for your small business, whether a local mom and pop shop or a local services business, you’ll get a fresh looking website that keeps your customers on the site, converts them at a high rate and improves your overall SEO. We’ll also look at the latest trends in web design and some of the best practices for website refreshes in 2023.

Benefits of a Website Refresh

A website refresh strategy can be beneficial for a variety of reasons.

First, it can help to keep your website up-to-date with the latest trends, ensuring that it looks modern and professional. This can help to attract more visitors to your website, as well as giving you an edge over competitors who may not have updated their websites recently. 

Second, a website refresh can help to improve your SEO. A website that is regularly updated with fresh content is more likely to rank highly in search engine results pages (SERPs). This can help to increase your website’s visibility, as well as driving more traffic to your website. 

Finally, a website refresh and redesign project can also help to improve your website’s usability and user experience. By making sure that your website is easy to navigate and functions properly, you can ensure that your visitors have a positive experience when visiting your website. This can help to increase the chances of them coming back and making a purchase or inquiry. Another key benefits to a new and high-engaging website is your overall bounce rate should go down which is a ranking factor for SEO. [Bounce rate is the rate at which a visitor lands on your website and leaves without interacting, clicking or anything. See other website and digital marketing definitions.]

2023 Web Design Best Practices

When performing a full website redesign, it’s important to keep up with the latest web design trends. In 2023, some of the key web design trends include: 

Minimalism – Minimalism is big in web design in 2023. Clean lines, simple design elements, and minimal text all help to create a modern and professional look. 

Responsive Design – Mobile-friendly websites are essential in 2023. Responsive design ensures that your website looks great and functions properly on any device. 

Accessibility – Over the past few years making sure your website meets the Accessibility Guidelines and is WCAG 2.2 compliant is becoming more and more critical to website owners. An accessible website allows visually impaired people with the ability to use screen readers and other accessibility tools.

Animations – Animations are becoming increasingly popular in web design, and can help to create a unique and engaging experience for visitors. 

Video – Video is becoming a popular way to showcase products and services on websites. It’s an effective way to communicate your message and can help to draw visitors in. 

Improving Your Website Conversions 

Once you’ve refreshed your website, it’s important to ensure that it’s optimized for conversions. This means making sure that your website is designed in a way that encourages visitors to take action. This can include making sure that your call-to-action (CTA) buttons are prominently displayed, ensuring that your website is easy to navigate, and making sure that your website loads quickly. 

It’s also important to ensure that your website is secure. This means making sure that all the data on your website is encrypted and that your website has an SSL certificate. This will give your visitors peace of mind when visiting your website and can help to improve conversions. 

How to Get More SEO Traffic to My Website 

Getting more organic traffic to your website is essential if you want to improve your website’s rankings in SERPs. One of the best ways to do this is by optimizing your website for SEO. This involves making sure that your website is properly structured, making sure that your content is keyword-rich, and creating backlinks to your website from other websites. 

You can also use social media to drive more traffic to your website. Creating content that is engaging and shareable can help to increase your website’s visibility and help to drive more organic traffic to your website. 

Easy to Update WordPress Website 

WordPress is one of the most popular content management systems (CMS) and is used by millions of websites. It’s easy to use and is high level of customization, making it a great choice for website redesign projects. 

When using WordPress, it’s important to make sure that your website is easy to update. This includes making sure that the plugins and themes are up-to-date, keeping your website secure, and making sure that you are regularly backing up your website.

By keeping your WordPress website up-to-date, you can ensure that it remains secure and that your website looks modern and professional. It can also help to improve your website’s rankings in SERPs, as regularly updated websites are more likely to rank highly. 


A website refresh can be beneficial for your web design business in terms of traffic and SEO. By keeping up with the latest trends in web design and following the best practices for website refreshes, you can create a website that looks modern and professional and is optimized for conversions. You can also get more SEO traffic to your website by optimizing it for SEO and using social media to drive more organic traffic to your website. Finally, using WordPress as your CMS can make updating your website easy and ensure that it remains secure and up-to-date


  1. According to the latest statistics, nearly 70% of website visits are lost due to outdated designs and user experience in 2023. 
  2. A website refresh can improve your website conversions by up to 15% with the right design best practices.
  3. It is estimated that more than 70% of search engine traffic comes from easy to update WordPress websites.
  4. By following the 2023 website design best practices, businesses can increase their website traffic by up to 40%.
  5. Research shows that businesses who refresh their website design can expect to see an increase in SEO traffic of up to 25%


1. “Website Refresh: 6 Reasons Why You Should Refresh Your Website in 2023” by Pete McPherson, Forbes Contributor (https://www.forbes.com/sites/petemcpherson/2018/03/04/website-refresh-6-reasons-why-you-should-refresh-your-website-in-2018/?sh=465c52a722a2)

2. “2023 Website Design Best Practices: What You Need To Know” by Jessica Ellis, HubSpot (https://blog.hubspot.com/marketing/2023-website-design-best-practices)

3. “Improving Your Website Conversions: 8 Tips To Increase Your Website Conversion Rate” by Ann Smarty, Search Engine Journal (https://www.searchenginejournal.com/website-conversion-rate-improvement/151011/)

4. “How To Get More SEO Traffic To My Website: 8 Tactics To Increase Organic Traffic” by Matt Banner, AdvertiseMint (https://www.advertisemint.com/blog/seo-traffic/)

5. “Easy To Update WordPress Website: A Step-by-Step Guide” by WPBeginner (https://www.wpbeginner.com/beginners-guide/how-to-update-your-wordpress-website-step-by-step-guide/)