30 Digital Advertising Statistics for Businesses

April 14, 2019

While the world of online marketing has expanded far beyond paid advertising, advertising still plays a very important role in generating revenue and business. Digital advertising is the top of the “new advertising stack,” and it’s what can create brand awareness, drive sales, and create visibility across a variety of channels that are oversaturated with businesses trying to stand out.

Although there are many new players in the online marketing landscape like email, social media, and reputation, digital advertising isn’t set to slow down yet—a statement that’s underlined by the fact that ad spend is set to grow from $83 billion in 2017 to over $129 billion by 2021 (DMB Adobe).

We’ve compiled this list of top advertising stats so you can spend your advertising dollars where it matters, and get the ROI you need to thrive in the digital world.

Statistics about Digital Advertising

Digital ad spend is set to grow from $83 billion this year to $129+ billion by 2021
Google and Facebook are set to rake in 63.1% of digital ad spend in 2017
Google has +20% y/y advertising revenue growth, Facebook has +62% y/y growth
39% of marketers list search engine marketing as their top business priority for 2017
Marketers that invest over 10% of their budgets on measurement are three times more likely to beat their sales targets by 25% or more
56% of advertising use engagement to measure success, 21% use conversion & revenue
34% of social media marketers list “tying social campaigns to business goals” as a top challenge

Video Advertising Statistics for 2018

2017’s video advertising spend is $13.23 billion, and projected to reach $22.18 billion by 2021
68% of consumers feel positive about watching video ads for mobile app rewards
52% of marketers believe that video is effective for brand awareness
Online shoppers who view demo videos are 1.81x more likely to purchase than non-viewers
51.9 percent of marketing professionals worldwide name video as the type of content with the best ROI
According to retailers, video can account for a 40% increase in purchases
Mobile shoppers are 3x as likely to watch a video than desktop shoppers
46% of users act after viewing an ad
80% of consumers remember a video ad they viewed in the past 30 days
Combining video with full-page ads boosts engagement by 22 percent
Ecommerce sellers find that using product videos increases product purchases by 144%
Video ad completion rate for videos 15 seconds long is 93-95%, with 30 second videos seeing a completion rate of 92-93%
Over half of video advertising is viewed on mobile

Mobile Advertising Statistics

Americans spend 71% of their online time on mobile, with Canada and the UK coming in at 62% and 61% respectively
Average smartphone conversion rates are up by 64%
Mobile advertising accounts for $37 billion of the $73 billion total ad spend (51%)
81% of consumers feel negative about mobile add pop-ups
Mobile accounts for 60% of click share on Google Search ads, compared to desktop’s 32%
Search ad spending on mobile is set to rise by 25% in 2017

70% of advertisers plan to increase their mobile social advertising budget in 2017
26% of Facebook Users that click ads make a purchase
Images account for 75-90% of Facebook advertising effectivity/performance
The best headline length for a Facebook ad is four words, with 15 for the description.